Budweiser - Eyes on the Clydes
Winner: Twitter Brand Bowl "No TV Touchdown"
No commercial? No problem. We created unique assets featuring the Clydesdales that were posted on Twitter during every commercial break, giving fans a chance to win a retro beer fridge and making sure the Clydesdales were still able to leave their iconic hoofprint on another Super Bowl Sunday.
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We hired a CEO (Chief Exploration Officer) for Michelob ULTRA Pure Gold, giving someone the chance to take advantage of WFH and live their "van life" dreams.
Michelob ULTRA Pure Gold's search for a CEO (Chief Exploration Officer) earned over 550 million PR impressions and was picked up by news outlets across the country as well as Drew Barrymore's morning TV show. Applicants were required to post on social using our branded hashtag which earned over 150,000 brand mentions.
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When a monolith showed up in the middle of the Utah desert, it turned out to be a limited-edition Budweiser beer fridge...or at least we said it was.
The internet went wild with speculation. Naturally, tons of brands jumped in on the trend.
Budweiser kept it simple. We quenched everyone's thirst for conspiracy with a definitive answer: it's not a monolith, it's a beer fridge.
The regional team reached out based on the Tweet, and we wound up recreating the image on OOH around Utah and created a few beer fridges IRL to surprise Bud drinkers.
