In the NHL playoffs, you don't shave until you lose or you win the Cup. To honor that tradition, we introduced Bud Light Playoff Beerds: discounts on beer the longer your team stays in the playoffs, with a free 12-pack for the winning city. When your team wins, we shave prices.
And when Tampa Bay hoisted the Cup, Bud Light found itself at center of an incredible press conference and a parade for the ages.
And here is the :30 TVC and key visual for the original program.
