70% of would-be entrepreneurs never start their business because they think there's a barrier in the way of success. But age, gender, and experience aren't barriers to success at all. They're parts of your story, and they can help drive your success.
We told the stories of entrepreneurs who broke their own barriers; Chef & restauranteur Asma Khan of London's Darjeeling Express (and Chef's Table fame), Rob and Luke Ellis of Blackpool's Ellis Plumbing and Heating, and Dylan Watkins of Wiltshire's Poppy's Picnic. While each had their own apprehensions and fears before starting their business, they all share an immense passion for what they do.
Each entrepreneur shared stories of their firsts—the good, the bad, and everything between—to give the audience an authentic look at the journey of entrepreneurship.
And each shared anecdotes of how NatWest helped along the way, not just as a bank, but as an active partner in helping shape the business.
Consideration of NatWest as a business bank rose by 46% as a result of the campaign.